ASA Field Sales Program

Are you a T&M sales professional who has been recently laid off?
(or soon will be?)

Capture the value from your accumulated knowledge of oscilloscope buyers.

ASA is making a special effort to build a new kind of relationship with you tailored to these incredible times. The big players in the oscilloscope part of the T&M market are engaged in a bloody and unprofitable kind of trench warfare at both the primary (new) and secondary (rental, used) levels. Everyone is fighting for the same miniscule amount of new box business on every deal, and the winner is the one that can out-bleed the other guys. Differentiation is mostly nonexistent, and when some small level of differentiation is achieved, it doesn't even last to the end of the approval cycle. The favored solution seems to be "better trenches"... bigger discounts... lower costs. And now that "strategy" has landed directly on top of you.

Enter ASA... We know we have a better approach to scope software/functionality, and models under which it is sold and deployed. In an economy where qualities like business impact and expense-reduction are critical, the M1 portfolio is a very easy tool to sell because it follows the golden rule for products... do more and cost less. If you have recent scope sales responsibility at either the sales-engineer or applications-engineer level at one of the brand-name scope companies, we are interested in building an immediate, mutually-beneficial relationship with you.

Given that so many talented sales and application engineers have just been flushed, we have created two programs to work with as many as we can. One program is conventional employment... ASA will be hiring a small number of the most talented and advantageously-located applicants directly. The second is an innovative virtual field organization, which allows us to engage a substantially larger number of sales engineers. You can get some basic understanding of the systems below, and then arrange to apply either on-line or call our Sales Manager for more information.