M1 LogoAnti-Proprietary

Don't accept the hardware manufacturer's customer-hostile policies

ScopeCo uses proprietary algorithms, formats, and support to drive the cost of their software add-ons up and to employ customer-hostile packaging (i.e. sum-of-pieces) and customer-hostile pricing strategies.  It's not unreasonable to say that ASA's anti-proprietary approach leads to many of the following advantages:

  • The hardware manufacturer can't use software support and discontinuation policies to "encourage" you to buy their latest hardware
  • You don't need to memorize/train for dozens of different user interfaces
  • You can achieve actual correlation between instruments from different manufacturers
  • You can use the same tool throughout the product lifecycle

We learned this phrase from the platform companies. They used it in conjunction with other phrases like "customer sensitivity to minimum viable functionality". At ASA, we call this design philosophy "half screwed together". It's never acceptable at ASA to solve only part of the problem or try to guess what the customer won't notice before they buy it.
By this, we mean that the scope or digitizer has the bandwidth, sample rate, and memory depth that is needed for the desired measurement.