Privacy Statement

Last updated 30 June 2010


ASA Corp provides this Privacy Statement to make you aware of our privacy practices and the choices you can make about how your personal information is collected and used, both on-line and off-line. This statement can always be accessed through the Legal Information link on the bottom of every web page.

Our web site is set up so that you can visit it without identifying yourself or revealing any personal information. Throughout this Privacy Statement, “personal information” refers to any information that is unique to an individual, such as name, address, e-mail address, phone number, etc. This privacy statement covers 4 main areas: Notice, Choice, Who we share information with, and Additional information. These areas are described in detail below. Please keep in mind that our privacy practices may vary as required by local laws.


What information we collect

During the course of your relationship with ASA, we may collect personal information to enable you to order products or services, download software, or perform other actions or requests. Personal information may be required to determine access eligibility for certain restricted parts of our site. Data collected on-line may be combined with information provided off-line; for example, information provided via hard-copy form while attending an ASA-sponsored seminar or trade-show booth.

How we use the information

ASA uses your personal information to better understand your needs and provide you with better service. Specifically, we use your personal information to help you complete a transaction, to communicate back to you, provide updates on ASA products and services, and to personalize our communications with you. From time to time, we may also use your information to contact you for market research or to provide you with marketing information we think would be of particular interest. You have the choice to opt-out of receiving such contact. If you would like to read more about how to opt-out, please follow the directions given below in the "Choice" section of this document.


ASA provides you with the opportunity to let us know if you wish to opt-out at any time of certain or all contacts from ASA. This choice may be available within our on-line or off-line communications to you as well as on our website at If you have any difficulty exercising your choices, please send your request to This email address is being protected from spambots. You need JavaScript enabled to view it.

Who we share information with

ASA’s Distributors, representatives, rental partners, and other business partners may have access to your personal information in connection with your customer relationship with ASA. Business partners may for example use the information to fulfill ASA’s requirements for such things as processing credit card purchases and shipping goods to customers. Additionally, ASA may from time to time share your personal information with third parties for the purpose of providing you with information on related products. However, ASA may disclose your personal information (i) if we are required to do so by law (e.g. to comply with a judicial proceeding, court order, or government inquiry); or (ii) if we believe that it is necessary to protect and defend the rights of ASA Corp.

Additional information

Log Files

Like most standard Web sites, we use log files to automatically log information such as internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. We log this information to analyze trends, administer the site, track user movement in the aggregate, and gather broad demographic information for aggregate use. For areas of our site that require registration, we log the user's email address and specific information concerning the user's activity on the site. This information may be tied to the user's other personal information and, if so, it is used to support the user's professional relationship with ASA.

Links to Third Party Web Sites

Links to third party web sites are provided solely as a convenience to you. If you use these links, you will leave the ASA website, and may not be warned that you are doing so. ASA has not reviewed these third party sites and does not control or have responsibility for any of these sites, their content or their privacy policies. Thus, we do not endorse or make any representations about them, or any information or other materials found there, or any results that may be obtained from using them. If you decide to access any of the third party sites linked to this site, you do so entirely at your own risk.

User Forums

This site may contain area where users can transmit or post communications including but not limited to bulletin boards or other user forums. If you use such areas on this Web site, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in such public areas.

Changes to the Privacy Statement

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, the revision date shown at the top of the page will be updated accordingly.

Contact Information

Please e-mail questions or comments about our privacy practices to: This email address is being protected from spambots. You need JavaScript enabled to view it.
ASA Corp
PO Box 24
Amherst, MA 01004-0024